Iluchka is the label designed by Ilana Bronstein and is sold in her Tel Aviv boutique. She has three current Spring/Summer collections - Fairy Pale, Winterology, and Looking For Lola - and I want one of everything that she makes.
I've never seen such whimsical pieces that look so polished and grown-up before. Her shapes are flattering (think: full skirts with nipped waists and draped tanks), and she makes bold color choices.
My only gripe? That you can't order directly online (but then again, if you could, it's possible that I'd be broke by this point!)