Fall . Into . The . Gap

I used to like shopping for things at The Gap - they were always a good go-to store for basics. But the last time I remember having this feeling was a good five years ago. One day The Gap just became frumpy and way too overpriced for what they had.

Cut to: Fall 08.

I don't know if it's recent collaborations with designers like Philip Lim, or if Patrick Robinson has finally found his footing, but The Gap has two things going for them this fall: A killer print ad campaign, and **gulp** cute clothes.




...also, who knew that Amanda Peet's husband (screenwriter David Benioff, second photo) was so gorgeous??!!